Create a customer engagement solution that mutually benefits retailers, brands and shoppers.
For loyalty schemes to truly work, they need to provide benefits for shoppers, brands and retailers.
The retail sector needed a new type of loyalty scheme; one which could enable FMCG brands to target shoppers with personalised offers, delivered straight to their phone, and which would also guarantee basket validation at the point of sale in real-time.
This fresh approach to mobile loyalty would target shoppers with highly relevant offers, resulting in more traffic to retail stores, more frequent purchases, and increased loyalty levels.
To rethink customer engagement, Mobilize created SHOP SCAN SAVE – a unique retailer-integrated mobile savings scheme.
SHOP SCAN SAVE identifies shoppers at the point of sale, a much quicker process than scanning loyalty cards or manually entering voucher code. All offers are validated in real-time against the purchase base at SKU level, to capture customer insight and remove the risk of mis – and mal-redemption.
“SHOP SCAN SAVE gives us the opportunity to show our support to convenience retailers by helping to drive footfall and impulse purchases. It also allows us to connect with our consumers directly with personalised offers through modern, relevant technology”
“At Danone our goal is to work closely with the UK retail sector to develop new initiatives that help drive the awareness of yogurt amongst convenience shoppers. We see working with SHOP SCAN SAVE as a great way to engage directly with our consumers at a local level and ensure that they can purchase their favourite yogurts at an affordable price.”