- May 2009 - SMS provides outstanding support for e-commerce
Mobilize, the company behind the award winning M BAR GO® mobile CRM platform, announce a new client in Approved Food & Drink. The parties also release the results of their first campaign aimed at increasing sales for Approved Food & Drink.
- April 2009 - Consumers love mobile interaction
Mobilize, the company behind the award winning M BAR GO® mobile CRM platform, have published the results of their recent consumer attitude survey.
- March 2009 - SHOP SCAN SAVE® Operator Changes Name
The operators of the mobile savings club SHOP SCAN SAVE® and proprietors of the underlying technical platform M BAR GO®, previously The Light Agency, have changed their name to Mobilize Systems.
- February 2009 - GALAXY BRITISH BOOK AWARDS USES M BAR GO® MOBILE CRM TO IMPLEMENT VOTING SERVICE FOR SHORTLISTED BOOKS
The Light Agency announces that ICUE will add a voting service to the mobile download service running for the Galaxy British Book Awards harnessing the M BAR GO® platform. The service will allow consumers to download sample first chapters for all shortlisted books for free and to vote for each category via their mobile phone. Mobile marketing will make use of cutting edge technology to encourage voting amongst a younger and wider demographic.
- November 2008 - TLA OFFERS CASH PAYOUT VIA PAYPOINT TERMINALS
TLA has successfully added a cash payout function to its list of services powered through the PayPoint network of over 20,000 terminals located in convenience stores throughout the UK and Ireland.
- September 2008 - OGILVY UK INSTALLS M BAR GO® MOBILE CRM DEMONSTRATOR
TLA announces that it has installed a demo version of its system at the head office of Ogilvy Group UK in the Docklands. The installation is part of a programme by Ogilvy to showcase new marketing technologies to internal account teams and to clients.
- June 2008 - The Light Agency Announces Exclusive Partnership with OnePoint Mobile Surveys
Under the partnership, consumers will be offered cash incentives to participate in OnePoint’s mobile surveys. Using The Light Agency’s unique M BAR GO® platform, those who complete a OnePoint survey will receive an electronic voucher straight to their mobile handset as a reward. The voucher can be redeemed for cash at over 19,000 UK convenience stores and CTN outlets.
- February 2008 - Sweet Shop launch on Facebook Platform Gives Reason to Celebrate
Celebrate, an innovative application that allows Facebook users in the UK to send friends real gifts, launches on 14th February. Celebrate is the first application of its kind to be built on Facebook Platform that will allow the website's UK users to choose from a range of Mars confectionery gifts from the Celebrate Sweet Shop.
- April 2007 - SHOP SCAN SAVE® Announces Nationwide Alliance with PayPoint
Award winning mobile-based loyalty scheme and leading retail network to revolutionise retail and couponing industry.
- November 2006 - The Light Agency is Awarded EPoS Innovation of the Year.
Last night The Light Agency was awarded EPoS Innovation of the Year at the Retail Systems 2006 Awards. The award recognised the M BAR GO® technology as an innovative piece of EPoS technology which greatly improved the retailer's business.
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Last Updated ( Wednesday, 03 March 2010 )
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