About Us

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About Us

Mobilize Systems Ltd are specialists in operating app-based loyalty programmes.  The company was founded in the UK in 2002 to commercialise mobile bar-code technology. In 2004 it was granted a related technology patent around which it has built a proprietary loyalty technology platform.  Since 2007 the company has operated its own mobile phone-based loyalty club, SHOP SCAN SAVE®. In 2010 this became the first fully integrated app-based loyalty scheme, available at 30,000 British convenience outlets.  

In addition to its technology, Mobilize has built up core competences around smartphone app design, loyalty scheme design & operations, and data analytics.  Data collection and leverage is key to Mobilize’s business with an in-house analytics department drawing on the successes of the UK affiliate programme Nectar (Sainsbury’s, BP, Barclays), Groupe Aeroplan and Reward Insights (RBS, NatWest, Mastercard).




Our Infrastructure Partners

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Mobilize provide an end-to-end mobile loyalty solution; from design and setup,
to ongoing management, operational support, and analytics.






Claes Kockum

CEO


Claes joined Mobilize as Business Development Manager in 2011, and is responsible for driving forward the commercial growth of Mobilize. He was appointed Commercial Director in 2012, and Chief Executive Officer in 2014. Prior to Mobilize, he spent 5 years at UBS Investment Bank, working on mergers & acquisitions in the industrials sector. Claes holds degrees from Oxford University and London School of Economics.



Robert Entwistle

Head of Technology


Robert joined Mobilize in 2014 as Head of Technology. Robert comes from a background in technology with over 18 years in various Internet ventures. Having both an entrepreneurial and business background, Robert is responsible for the technical developments of Mobilize. Robert has previously worked at Apple, Oracle, and the World Bank. Robert holds an MBA from INSEAD and a degree in Mechanical Engineering from UCLA.



Koos Berkhout

Director of Loyalty and Analytics


Koos has a career in loyalty and analytics spanning 20 years, with hands-on experience in the development, launch and management of some of the world’s best known loyalty brands, including Air Miles and Nectar. Koos was a founding member of the team that launched Nectar, setting up and managing its analytics and campaign management function - now known as Aimia Intelligent Shopper Solutions. Other experience includes MD at Azusa Ltd a consultany firm specialised in customer analytics and loyalty marketing, and Senior Marketing Director at Capital One Europe.



Sebastian Trebaczkiewicz

Head Architect


Sebastian is one of the co-authors of Mobilize’s award winning mobile loyalty platform, and rejoined the company as Lead Architect in 2014 after 7 years of absence. Sebastian has over a decade of experience in leadership, design and development of modern enterprise systems within the financial, media and telecommunication industries. Previous roles include Technical Architect at GBST Wealth Management, Head of Development at Symbox Ltd, Technical Lead at Channel 4 (IOKO). Sebastian holds an Engineering Degree in Information Technology and Econometrics from Wroclaw College of Management and Finance.



Stefan Magnusson

Chairman


Stefan is the CEO of Living Capital Group where he is also a partner. Stefan was part of the team that founded Mobilize and has worked with the company as investor and executive since 2002, including two spells as Managing Director. Earlier in his career Stefan worked in retail at IKEA and as a business advisor to both the private and public sectors. Today he holds board positions on other Living Capital Group companies and manages private business interests. Stefan holds degrees from Imperial College, London, and the University of Southampton.



Anders Ljungh

Non-Executive Director


Anders Ljungh is an independent banker and businessman. He was educated in Sweden and in the US, was a researcher at Stanford University and holds a Ph. D. in applied mathematics from the Royal Institute of Technology in Stockholm as well as an MBA from the Stockholm School of Economics. He has held executive positions at the World Bank, Svenska Handelsbanken and the EBRD. Present board positions include Chairman of HiQ, a leading Nordic technology consulting firm, and Chairman of Axiomatics, a world leader in access control. Previous board positions include Nordbanken, Telia, Morgan Stanley and D. Carnegie, a Swedish investment bank.



Claes Kockum

Executive Director


Claes joined Mobilize as Business Development Manager in 2011, and is responsible for driving forward the commercial growth of Mobilize. He was appointed Commercial Director in 2012, and Chief Executive Officer in 2014. Prior to Mobilize, he spent 5 years at UBS Investment Bank, working on mergers & acquisitions in the industrials sector. Claes holds degrees from Oxford University and London School of Economics.