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Mobilize Solutions

The Retail market has never been so competitive with increasing emphasis on retaining customers, increasing customer value and driving brand loyalty.  This comes at a time of increasing marketing budget restraint and reduction.
A customer’s mobile phone provides an exciting engagement opportunity as an intimate and immediate media channel. We have demonstrated with our retail clients, through our end to end managed services and technology, that Mobile Marketing Innovation can directly address many of these challenges.

At the heart of this service is the notion that a customer buys into the process and self selects to use the mobile as  their channel of choice. This permission based approach to mobile marketing ensures that the benefits of this intimate channel can be realised without causing any customer dissatisfaction through perceived personal intrusion.  

At the centre of this approach is the use of a secure and unique ID that is assigned to each participating customer and stored locally on their handset. All the customers targeted benefits are linked to this unique ID. This ensures that data can be retrieved and verified at the time of a transaction and prevents mal-redemption of offers.

Overall Mobilize and their innovative mobile marketing provides a powerful solution for improving the customer experience and loyalty, enhancing the effectiveness of marketing programmes and reducing the cost of delivery.

Marketing challenges

  • Rising costs of plastic based loyalty cards

  • Costs of print and postage for loyalty programmes

  • Creating a stronger engagement with customers through the use of intimate and immediate media channels

  • Making communications and promotions more effective through being more relevant than the competition –

    • being able to reach the customer at a relevant time

    • with targeted messages and offers that are relevant to their lives, desires and needs

    • using media that is relevant to them

  • Improving customer participation rates, footfall and retention by increasing the convenience of redemption and reducing the frustration of paper based offers
Mobilize solutions focus on four core areas:
  

Retail Solutions

  1. Enhancing an existing Loyalty programme; enabling an organisation to offer a mobile channel and  communicate in a more relevant and effective way as well as reduce the costs of plastic card based loyalty programmes.

  2. Creating new Mobile based loyalty programmes; providing all the benefits of a loyalty programme at a lower cost than traditional card based programmes.

  3. Strengthening marketing campaigns and promotions; improving participation rates through targeted and  relevant offers sent to any type of mobile phone with a closed loop process to provide measurement and prevent mal-redemption.

  4. Improving in-store customer experience; enabling a customer to gain more information about a product, and increase purchase likelihood,  through instant access to online information systems through mobile technology

 
Last Updated ( Tuesday, 02 March 2010 )
 
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