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Using offers of either money off vouchers, in store gifts, prizes or cash promotions to customers as a measurable incentive to encourage purchase or footfall.

A mobile phone provides an exciting communications opportunity as an intimate and immediate multi-media channel. Mobilize provide an end-to-end managed service that enables our clients to proactively send offers and incentives to their customers’ mobile phones to attract them into the store, increasing return visits and basket size.

At the heart of this service is the notion that a customer buys into the process and self selects to use the mobile  as their channel of choice. This permission based approach to mobile marketing ensures that the benefits of this intimate channel can be realised without causing any customer dissatisfaction through perceived personal intrusion.  

At the centre of this approach is the use of a secure and unique ID that is assigned to each participating customer and stored locally on their handset. This ensures that data can be retrieved and verified at the time of a transaction and prevents mal-redemption of offers.

It also provides an ability for customers to immediately respond to offers through other media such as print, in store, outdoor, TV or radio: thus providing a means to measure the relative effectiveness of different media.

In addition, the Mobilize system does not discriminate between different handsets. Communication and engagement can be achieved using, sms text, web or in the case of an iPhone or smart phones, a handset application, or email

Benefits Include:

1. Enhanced customer experience
   
   1. Getting relevant offers that save them money
   2. Ability to respond immediately rather than remembering the website later
   3. Uses non voice channel i.e. no need to speak to anyone when busy
2. Increasing Marketing Effectiveness.
   
   1. Right time, right place. Campaigns can be timed to be most effective i.e. specific day and time that are relevant to a specific retail requirement
   2. Right time. Campaigns can be created dynamically in response to a requirement such as moving a slow moving stock item or reduced demand period
   3. A call to action to connect other media – the inclusion of “text to” in print media, billboard and on radio provokes an instant response.
   4. Measuring effectiveness of the campaign, not just direct SMS but also other print media, when using SMS response is included
3. Reduces Cost
   
   1. Reduced print media costs
   2. Eliminates mal-redemption of offers