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Enabling a customer to gain more information about a product, and increase purchase likelihood, through immediate access to online information systems through mobile technology.

Sometimes there just isn’t anyone around in store to help. It’s very busy and all in- store staff are attending to other customers. If only a customer could find out more about this product, they might just buy it.

Mobilize enable a customer to browse information about a product in store through texting a key word to a specific number; they are then sent a link to an information page specific to that product. [more...link to product info]

Benefits include:

1. Enhancing customer experience
   
   
   1. Customers can access additional information about an instore product by texting a number on the shelf label and receiving a link to a website. This reduces the frustration of not finding a shop assistant when needed
      
      
   2. Customer can also be pointed to additional selling channels to increase purchase likelihood e.g. Call Centre / Mobile purchasing site.
      
      
2. Increasing marketing effectiveness
   
   
   1. Provide a consistent message about products across both the website and in-store information.
      
      
3. Reducing Costs
   
   
   1. A store can improve the level of service and customer satisfaction without increasing the headcount costs in store.