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Provide a lower cost vehicle for providing a loyalty programme to customers that will increase footfall and spend per customer.

There can be no doubt that when applied correctly loyalty programmes deliver significant improvements in the growth of customer value, retention and revenue.

Twenty years of Retail loyalty history has demonstrated that loyalty programmes create the most value when there is a two way engagement between customer and retailer.

The customer perceives value in using the scheme and is therefore a willing participant at every transaction: providing useful shopper data and insight in return for rewards.

Retailers create value for customers by using the data to drive relevance in the offers and the products provided, delivered through relevant media and outlet channels.

This is the virtual circle that sustains some of the worlds most successful customer engagement programmes driving brand loyalty and value.

However this can come at a significant cost. The cost alone of administering and producing the plastic cards can be as high as £5 per member; this is in addition to the cost of regular print media and postage.
Mobilize use mobile technology as a medium for both communications and the redemption of offers, driving customer loyalty and value at lower cost than traditional loyalty programmes.

The traditional plastic membership card is replaced by an ID on the phone that is used in the same manner to collect points, or redeem offers during a transaction. This system is not restricted to Apple iPhones or smart phones, it’s available on any mobile device. Relevant offers, coupons and vouchers are all communicated to the handset and the unique ID can be scanned in the same way as paper based systems.

This process increases convenience for the customer and reduces the frustration of forgetting vouchers, resulting in higher participation rates.

Benefits include:

1. Enhanced customer experience
   
   
   1. Don’t need to remember cards or coupons as all held on the mobile
      
      
   2. Provides a channel for the customer to request offers in a timely and relevant manner.
      
      
   3. Customer insight ensures relevance in product, price, offer and communications i.e. providing more of what they want
      
      
2. Reduced frustration
   
   
   1. Relevant to the lifestyle - receiving information and offers through a mobile
      
      
   2. Increasing marketing effectiveness, increasing customer revenues
      
      
   3. Opens up a new “always there” communications channel, which means the potential to increase mindshare and reach.
      
      
   4. Can communicate in a relevant timeframe to increase footfall – e.g. during lunch breaks, Saturday mornings, etc
      
      
   5. Measurement of effectiveness through identifiable responses from a unique ID
      
      
   6. Security of promotional offers and remove voucher mal redemption
      
      
   7. Provides insight data to enhance the relevance of communications
      
      
3. Reducing costs
   
   
   1. No plastic card admin and replacement cost
      
      
   2. No print media costs through digital communications