Through our Clarify programme we work with you and your business to discover how best to utilise the power of mobile marketing. | We have the ability to understand your requirements and help create your mobile engagement strategies. | Mobilize has successfully implemented some of the most sophisticated Mobile Marketing programmes in Europe. | Mobilize provide an ongoing support service to maintain the technology infrastructure. |
Consulting ServicesMobile Marketing is a relatively new channel to market. It provides new opportunities to bring you closer to your customers and enable some extraordinary results as a valuable addition to your marketing strategy. However, the customer intimacy provided by mobile marketing has to be thought through carefully to ensure your customers derive the maximum benefit from this channel. Mobilize have been at the forefront of mobile marketing for the last six years and have considerable experience and understanding of how to create value for you and your customers alike. Our consultants work with our clients on mobile marketing strategies as well as developing alternative engagement methodologies. Mobile marketing isn’t a replacement for other channels of communication but it can be a valuable additional option. We understand that just as there are people in your customer base who are not going to use it there are others where it would be extremely desirable. At Mobilize we believe the most effective route to creating value for you and your customers is to ensure that the Mobile Channel delivers results while providing a desirable choice for those customers that want it. Through our Clarify programme we work with you and your business to discover how best to utilise the power of mobile marketing to achieve your marketing objectives. And we also know that using the mobile channel isn’t just about technology. Our consulting services help our clients understand how this new and exciting channel integrates and adds value across your customer engagement programmes. To achieve this our Clarify programme helps identify and bring together all the stakeholders within your organisation from areas such as Marketing, Store Operations and IT to create a successful framework for adoption. [top] Design and Concept DevelopmentIn addition to its ability to understand your requirements and help create mobile engagement strategies, Mobilize provides its own industry leading and patented software, as well as integration skills, into other market leading technologies. Our design team work with you, not only on the technology areas, but also the right organisational and process approach to ensure the benefits of Mobile Marketing can be realised. Areas considered - Goals, objectives and success criteria
- Overall Specification Documentation
- Campaign design, including calls to action
- Data integration with EPOS, CRM and back office functions
- Use of third parties such as aggregators, hosting and data capture specialists
[top] Implementation and TrainingThe implementation stage is when things get exciting, and the solution is integrated into your business. Over the last six years, Mobilize has successfully implemented some of the most sophisticated Mobile Marketing programmes in Europe. These award winning implementations have increased overall revenue and increased customer satisfaction for organisations such as Jacksons as well as 23,000 convenience stores in the UK. Mobilize has developed a specialist implementation methodology and every implementation is overseen by experienced accredited project managers to ensure our clients’ objectives are met. Our experience and third party relationships mean that a pilot programme can be set up quickly and easily. In addition to our third party relationships Mobilize have a series of campaign management and call centre software tools, as well a reporting suite that enable our clients to manage and report on the effectiveness of campaigns and refine future campaigns. Our project managers work in tandem with our team of software consultants as well as other third parties such as design agencies to provide a joined up delivery team. Full onsite “train the trainer” or end user training is provided, supported by fully documented workbooks and help guides. [top] Managed Services and SupportMobilize provide an ongoing support service that not only maintains the technology infrastructure, but also supports the ongoing development of our client’s campaigns including set-up, execution, data capture, storage, reporting and lost customer ID’s. The infrastructure can be implemented behind any retailer firewall if desired. [top]
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