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1. The database is populated with a mobile phone number.  This can be entered in a number of ways including SMS, web and standard database files.
    
   
2. A unique ID is linked to the mobile number and rules and benefits are associated to the ID as appropriate.
   
   
3. The unique ID is sent to the mobile phone via SMS, in the shape of a 1D barcode and an 8 digit numerical equivalent.
   
   
4. The phone user is then informed of the relevant privileges, also via SMS or a WAP link.
   
   
5. In the shop, the user collects his items and has them scanned at check out in the normal way.  Her phone is also scanned or the number entered manually.
   
   
6. The EPoS system automatically matches the scanned items against the benefits on the profile.
   
   
7. The relevant benefits are given (points or cash awarded, discounts given, mobile content released etc)
   
   
8. The Mobile Customer Engagement Platform is updated with the basket data to:

• report on campaign progress in real time
• refine the profile to enable more relevant offers
• cancel used offers or award more points

The Mobile Customer Engagement Platform is Made up of Three Key Components:

1. The Campaign Manager
   This flexible tool is where the campaign operator inputs all relevant parameters such as campaign duration, value of discount and who should receive the offer.
   
   
2. The SMS Server
   Has the capability of receiving as well as transmitting targeted messages.  Most importantly, it can tailor the messages it sends to the requests it has received via SMS.
   
   
3. The Database
   Collects all the customer data.  Through analysis of consumer behaviour a user of The Mobile Customer Engagement Platform can send relevant purchase impulses and information to consumers when ever it wishes.  One-to-one marketing is taken to a new level.

The Mobile Customer Engagement Platform Works Effectively With Retailers in Three Guises:

1. Live Deployment
   When The Mobile Customer Engagement Platform is under live deployment, it is connected to the retailers Epos or CRM system in real time. This means that the retailer can not only get instant consumer insights to tell whether marketing or communication efforts are effective, it also means it can respond to consumer requests in real time!
   
   
2. Managed Service
   The managed service works on a batch upload system.  The retailer's Epos system is pre-populated with the relevant offers and consumer data is fed to The Mobile Customer Engagement Platform in regular batches.  The Mobile Customer Engagement Platform still analyses consumer data in order to send relevant and timely offers for optimum impact.
   
   
3. The Mobile Customer Engagement Platform with CRM
   In this guise The Mobile Customer Engagement Platform communicates with a subset of a retailer's customer database.  Offers that the subset of consumers are entitled to are fed to The Mobile Customer Engagement Platform and distributed via SMS or a WAP link straight to the mobile handset.  Offers are redeemed in the normal way before consumer data is fed back to The Mobile Customer Engagement Platform.