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Mobilize Systems are working with GS1, the global standards body, to help retailers realise the benefits of mobile marketing. Mobilize Systems, the marketing innovation and technology services provider for mobile marketing in retail, was pleased to see the release this week of GS1’s white paper Mobile in Retail. It provides some useful insights for anyone looking at benefiting from mobile marketing in the retail sector. GS1, a leading global standards organisation dedicated to the design and implementation of global standards and solutions in supply and demand chains world-wide, released its long anticipated white paper. The paper is comprehensive and GS1 researchers have been granted substantial access to the key decision makers and pioneers among the world’s FMCG manufacturers and international retail chains. Its key purpose is to identify the potential for mobile to brands and retailers. It highlights 10 areas, including coupons and loyalty where mobile is deemed to have a particular impact. The executive summary points to a number of areas of potential gain for businesses adopting mobile as a consumer engagement channel. They are: - Increased sales
- Increased customer satisfaction and loyalty
- Additional value to physical products and experiences through digital services
To illustrate the power of mobile marketing in the retail sector, the report also presented four case studies of operational schemes from around the world. One of these, SHOP SCAN SAVE®, is a mobile marketing programme operated by Mobilize, and is currently available in over 23,000 convenience outlets throughout the UK. It has been running for over 2 years and demonstrates the value to retailers, brand owners, and consumers alike. Stefan Magnusson, managing director of Mobilize, believes that the white paper is a great step forward and will certainly help any retailer looking to reduce costs and increase customer revenues “We are pleased to be working with GS1 and fully support this initiative. Our experience and those of the participating retailers in SHOP SCAN SAVE® demonstrates how powerful this form of marketing engagement can be. In addition, it demonstrates that consumers want this style of engagement that reduces some of the frustration experienced with paper coupons and plastic cards. Above all, it’s just relevant to their lifestyle. It’s a tough time for retailers right now and we are working across the sector, helping retailers realise the benefits of increased revenues and reduced costs.” About Mobilize are a marketing innovation partner helping its retail clients make stronger connections with a mobile audience, driving growth in loyalty, marketing effectiveness, revenue and profitability. It was incorporated in 2002, founded the first mobile savings club SHOP SCAN SAVE® together with Sainsbury’s at Jacksons in 2004 and since October 2007 it operates SHOP SCAN SAVE® via PayPoint terminals in more than 23,000 UK outlets. Mobilize has worked with global brand owners such as Unilever, Procter and Gamble, Nestlé and News International. Any retailer can set up Mobilize’s patented platform to work as a free standing mobile CRM engine or alongside an existing loyalty scheme. For more information about Mobilize visit www.mobilize-systems.com Stefan Magnusson,
Managing Director,
Mobilize Systems Ltd
Telephone: 020 7559 1433
Email:
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