Specialist analytics are required to maximise return on mobile investments
Organisations and brands risk losing business if they don’t fully understand and control the customer experience on their mobile websites and applications. The customer experience is highly variable according to the type of handset and operating system that the customer uses to access mobile content – whether that’s an app, mobile website or other mobile content. Worldwide there are over 6300 handset models, more than 680 mobile networks, 20-plus operating systems and over 20 mobile browsers, making it very difficult for brands to track how customers are engaging with their mobile content. Organisations are unlikely to achieve the expected returns on mobile investment unless they ensure that: - the customer experience is at least as good via the mobile website or app as it is via the traditional website
- the mobile application or website works for all customers regardless of their handset, system, browser or network
Traditional web analytics technology does not enable brands to understand detailed customer behaviour broken out by a combination of handset, operating system, browser and network linked to qualitative customer feedback.
This service is, however, now available from Mobilize Analytics.
Mobile analytics can help organisations understand: - behaviour patterns of customers using the mobile website
- from where and how customers access the service
- opportunities offered by different handsets
- what customers think, by soliciting specific feedback by customer segment
Used correctly, organisations can build their ability to understand, acquire, retain and service its customer. Engaging through mobile is now an imperative, but a return on that investment can only be guaranteed if the mobile customer experience is optimised. Mobilize Analytics gives organisations the power to get it right for every customer.
Learn more about the Mobilize Analytics service, how it can help brands to optimise their mobile investments and why it has been independently rated ahead of other mobile analytics providers. | | Previous Articles: Mobilize White Paper – Mobile Loyalty, the State of the Nation Coupon Redemption Rates Outperform On Mobile |
