Mobile loyalty is a game changer for retailers Loyalty programmes give retailers the insights they need to target communications and offers for maximum effect. Skilful use of Clubcard data is widely credited with taking Tesco to the top. But conventional loyalty schemes are expensive to run. Typically, customers receive a plastic card which they have to remember to carry and swipe when they shop. It costs a lot to issue cards, and to replace them when they are lost and lots more to scan, print, post and count millions of coupons. Industry experts estimate that retailers like Tesco, Sainsburys and Boots spend tens of millions a year on administration of their loyalty programmes Mobile loyalty is a win-winMost mobile owners tend to keep their phone with them all the time. So running a mobile loyalty programme makes sense for both sides. Mobile loyalty improves convenience and ease of use for customers whilst reducing costs and increasing revenues for retailers. Mobile loyalty customer benefits:
- It’s easy to join via text or by downloading a mobile app.
- It removes the need to carry a plastic card.
- Offers can be stored on the phone or used instantly.
- Multiple offers can be redeemed via one simple scan at checkout.
Mobile loyalty retailer benefit:
- The easier the loyalty programme is to use, the more customers will engage with it, the more they will shop to collect points and redeem offers and the more sales will grow.
- Mobile schemes are much cheaper to run than card-based programmes.
- Relevant offers can be made to the right people at precisely the right time.
- Feedback is fast.
Route to successful mobile loyalty programmesThere are three core requirements for successful mobile loyalty marketing: - Customers must have a unique user ID on their phone so the retailer can assign rewards and manage redemptions.
- It must be quick and easy to scan the user ID at the point of sale, with a single scan performing all the collection and redemption tasks.
- Customers must be able to receive and store offers on their phone and have discounts applied instantly at the checkout.
Mobilize delivers the complete mobile loyalty solutionMobilize is working with leading retailers to provide the complete mobile loyalty solution for their customer loyalty programmes. The Mobilize patented technology works on any handset and any network and has been proven with retailers across the UK. It delivers: - A scannable ID across both smart and conventional mobiles.
- An ability to communicate relevant offers to customers via their phones.
- The means to integrate with back office systems and have “scan once” functionality.
Mobilize has nine years of experience in mobile loyalty marketing and its management team has advised many of the world’s leading retailers including Tesco, Carrefour, Metro, Morrisons, Waitrose, Kroger, DSG and Boots, Pizza Express, BP on many aspects of loyalty marketing. See Mobilize products for mobile loyalty | 
