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Optimising your mobile marketing content & spend

If you are investing in mobile applications or websites you risk under performance against customer expectations and business potential if you don’t fully understand and manage the customer experience - how customers are interacting with your mobile website and content. Mobilize Analytics will help you optimise the user experience across all mobile platforms and handsets. This helps customers to get the information or products they want quickly and easily and enables brands and organisations to optimise their investment in mobile apps, websites and content.

With 6300 handset models, 20+ operating systems, 20+ mobile browsers and 680+ mobile networks it’s difficult to keep the user browsing experience consistent with expectations. Even if you have the technical ability to amend the website or a mobile application, how do you know where the problems and opportunities lie?

Mobilize Analytics is delivered in partnership with CEM4Mobile – a leader in mobile analytic solutions - and enables you to collect and analyse data down to the individual and specific handset level in order to optimise business decisions. It will

1. Help you understand how customers are engaging with your content
2. Provide detailed insights on how the various elements of a webpage or mobile application are being used by different customers according to their networks and handsets
3. Enable targeted research to gain qualitative user feedback to help understand customer behaviour

Whether you are investing in a mobile application, a mobile website, or both, Mobilize Analytics will help you optimise the user experience for all mobile handsets and platforms and maximise the return on your mobile investments.

If you would like to know more about how Mobilize Analytics can help you maximise your mobile effectiveness  please click here.

Independent Marketing Analyst View – Kwantics Research study

Kwantics, a specialist web analytics agency, has completed a survey of leading mobile analytic tools in order to compare their capability. It shows why specialised mobile analytics tools are required and why the CEM4mobile solution - chosen by Mobilize - is the best in class. To download your copy click here.