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Most linked articles below are in PDF format. Note that Mobilize was called The Light Agency before March 2009.
- July 2009 - Mobile money-off - Raconteur on Mobile Marketing in The Times
Customer Relationship Management (CRM) is a much-abused term. Michael Dempsey looks at what it means in the world of mobile marketing
- June 2009 - Coupon comeback - The Marketer
Vouchers and loyalty schemes are making a comeback, with new technology transforming the previously thrifty trait of coupon collecting into a cutting-edge customer favourite.
- March 2009 - The Light Agency Rebrands as Mobilize Systems - Mobile Marketing Magazine
The Light Agency, the company that developed and operates the mobile savings club, ‘SHOP SCAN SAVE’ and which owns the underlying technical platform, ‘M BAR GO’, has changed its name to Mobilize Systems.
- October 2008 - In-Store Marketing: The costs of misredemption
Brands lose out when customers use coupons that don't match the contents of their shopping basket. Marketers want retailers to tackle the problem, so why are big supermarkets indifferent about it?
- July 2008 - Mobile Phone Vouchers are a Great Success
More than 48,000 has signed up to SHOP SCAN SAVE®.
- June 2007 - Are Paper Coupons Still Viable? - Promotions Incentives
Five months after Sainsbury's axed SHOP SCAN SAVE®, the scheme is to roll out in 17,000 independents.
- April 2007 - Corner Shops Turn to Phone Text in Discount-Offer War With Supermarkets - The Times
A mobile phone-based loyalty scheme is to be launched across 17,000 local grocers.
- April 2007 - PayPoint Scans Mobile Phone Discount Scheme - Convenience Store
A paperless discount scheme which offers discounts to shoppers is to be rolled out this summer to 17,500 retailers with PayPoint terminals.
- April 2007 - New Phone Scheme for Retailers - Independent Retail News
A new mobile phone-based loyalty scheme is being launched this summer and will be available exclusively to more than 16,000 independent retailers.
- April 2007 - Texted Barcodes to Give Discounts at the Till - The Sunday Times
A new system using barcodes sent by text message will soon offer UK shoppers money off at the tills and pave the way for a full pay-by-mobile system.
- April 2007 - UK Retail Network Unveils Mobile Loyalty Scheme - The Wise Marketer
Later this year a new mobile phone-based loyalty programme called 'Shop Scan Save' will be launched by up to 17,000 merchants throughout the UK's PayPoint retail network.
- April 2007 - Discount Vouchers to be Mobile - The Sun Online
Savings seeking corner shop customers will soon be able to get discount vouchers sent direct to their mobile phones.
- April 2007 - Money-off Vouchers Direct to Your Mobile - The Daily Telegraph
Electronic vouchers offering money off thousands of products will be sent to mobile phones.
- April 2007 - Corner Shops’ Loyalty Scheme - Daily Mail
Small shops are fighting back against supermarkets with a loyalty scheme based around mobile phones.
- April 2007 - Stores to Launch Discount Coupons Via Mobile Phones - Financial Times
A network of 17,000 local retailers and corner shops will launch a scheme to offer discounts and money-off coupons via mobile phones.
- April 2007 - Local Shops Taken on Tesco With Loyalty Offer Texts - Evening Standard
Local corner shops will text special offers to customers’ mobile phones as they take on the supermarkets in a discount price war.
- April 2007 - PayPoint Gets Phone Loyalty Scheme That Sainsburys Lost - The Grocer
A mobile phone loyalty scheme set for nationwide launch in c-stores this summer was the subject of aborted trial with Sainsbury's that started as long ago as 2005.
- April 2007 - Productively Mobile - Point of Purchase - Dubai
The really smart thing about M BAR GO® is that evertime a unique barcode ID was scanned, the exact time and location of the transaction, as well as all the products within the customer's basket, were collected.
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Last Updated ( Wednesday, 03 March 2010 )
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